👋 Welcome to The AI Content Strategist’s newsletter!

I’m obsessed with how AI changes search, content, and strategy. I do believe that AI is no longer optional for content strategists. This newsletter is your guide to leveraging it effectively.

Thanks for being a part of this journey with me!

🧩 Karine.

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What you will find in this week’s newsletter

• 🔊 AI news on my radar: Open Source v/s Not open? Data training and cost…

• 💎 AI Content strategy “how-to” gem: Topical Authority, email marketing, SGE, review mining, length of content, and more.

• 📚 AI Content strategy insights & resources: SGE snippets research, how Google Search Engine (still) works, and more.

• 🛠️ The AI Content Strategist Toolkit: My curated selection of AI tools and GPTs to power your content strategy from idea to execution.

• 📍Bookmark this: More noteworthy AI news – still relevant to content, but slightly broader in scope.

Reading time: 10 min.

My selection of AI news impacting content strategy, search, and AI

Google’s related:

• Google released Genie, a new generative interactive environment, a foundation world model trained from Internet videos that can generate an endless variety of playable worlds from synthetic images, photographs, and even sketches (🔗 Here).

• Google is paying independent publishers to test an unreleased generative artificial intelligence platform, which allows them to produce content using public data sources and potentially threatens the commercial foundations of digital publishing (🔗 Here).

• Chrome’s new AI feature can help you write on the web (🔗 Here). But this tool is said to be incentivizing the production of AI-generated slop (🔗 Here).

• Google released a laptop-friendly open AI based on Gemini technology that can be used to create content-generation tools and chatbots (🔗 Here).

• Google brings Stack Overflow’s knowledge base to Gemini for Google Cloud (🔗 Here).

• Alphabet drops during renewed fears about Google’s AI offerings (🔗 Here).

• Calls for Google CEO’s resignation intensify. Despite his past successes, Google’s bureaucratic culture under Pichaï’s leadership is now under scrutiny (🔗 Here).

• About Google’s bureaucratic Culture, you can see it live in this moving post (🔗 Here).

• That being said, meanwhile, Sergin Brin - himself - spoke very openly at the “AGI house” in San Francisco about the future of search, google’s business model based on Ads (🔗 Here).

About others:

• Elon Musk sues Open AI for abandoning its mission to fit humanity. And its legal case is hilariously bad (🔗 Here).

• Open Source v/s closed source - or a mix of both. The problematic apparently at the core of Elon Musk’s lawsuit against Open AI. Well explained with a nice zooming on the impact of the differences (🔗 Here).

• But the real deal is more about how those big tech companies are using our data to train their models (🔗 Here).

• We now know how many news websites are blocking AI’s crawler? (🔗 Here)

• Tumblr and Wordpress are preparing to sell user data to Midjourney and OpenAI to train AI Tools (🔗 Here).

🧩 The missing piece

👀 My 2 cents

🔮 What does that mean for us, AI content strategists?

SEO and content strategy tips & insights from Top Experts

• Email marketing: If you’re not investing in your own email marketing list, you’re making a bad choice. (🔗 Here).

  ^{From Rand Fishkin.}

• SGE: How will google SGE impact SEO tools? (🔗 Here)

  ^{From Mordy Oberstein.}

• Length of content: "Keep it short. People won't read long content.” Creators undervalued long-form content. They shouldn’t (🔗 Here) and (🔗 Here)

  ^{From Liz Willits & Jay Clouse.}

• Long-form content (again): A 37-step checklist for reviewing long-form content, from blog posts to guides.

  ^{From Erika Varangouli.}

• Google Perspective: One of the biggest and most important changes in Search related to SGE: Social proof integrating into Search. Great explanation, tips, and a 7-step SEO checklist (🔗 Here).

  ^{From John Lincoln.}

• Google Ads data for SEO: 5 ways to leverage Google Ads data for your SEO (🔗 Here).

  ^{From Chris Long.}

• Copywriting: A table with 100 captivating power words and phrases for headlines, organized into five columns for easy reference (🔗 Here).

  ^{From Chase Diamond.}

• Zero-click Search: 96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% (🔗 Here)

  ^{From Tim Soulo.}

• Topical authority: What does an SEO-driven B2B content strategy look like? A 7 step-process (🔗 Here).

  ^{From Andy Crestodina.}

• Review Mining: How to do review mining and understand your buyers with limited time (and budget) (🔗 Here).

  ^{Kathlyn Bourgoin.}

Recently published research paper, industry benchmark, or helpful guide

📊 The research 

Danny Goodwin from SEL wrote a research post about how Google Search works based on an analysis of the notes taken from questions asked to the VP of Search, Pandurang Nayak, VP of Google Search.

• Sources - The Full PDF 👉 Witness audition of Pandurang NayaK, VP Search @Google (🔗 Here).

• Danny Goodwin’s (Search Engine Land) analysis 👉 (🔗 Here).

• My summary 👉 (🔗 Here).

📈 The Chart & Stat

85.5% of SGE snippets link to one or more domains from the top 10 organic results.

How often do SGE responses appear in Search? What is the average length of the text in SGE answers? How many links do SGE snippets contain? Do SGE snippets contain links to domains from the TOP 10 of organic search results? Which sites are included in SGE snippets? SERanking did great research about SGE answering all those questions.

• Sources 👉 Check the full report SERankings (🔗 Here).

• Summary 👉 Wrap-up of the key findings (🔗 Here).

📝 The quote

Sources 👉 Excerpt from a LinkedIn post and report (🔗 Here)

Tools and GPTs you can use for your content strategy

Tops GPTs - To help you build your topic cluster

• Semantic SEO Specialist The ultimate resource for Data-Driven Semantic SEO, Topic Clusters, Topical Authority, SILO structures, and mort. +100 conversations. (🔗 Here).

  ^{By Todd O’Rourke.}

Tops AI Tools

• Aimply Brief: Create a daily newsletter just for you (🔗 Here).

• Cartoonifier: Turn any selfie into a cartoon (🔗 Here).

• TheGigaBrain: A Search Engine to find useful answers from online communities. GigaBrain scans billions of discussions on Reddit and other online communities to find the most useful posts and comments for you (🔗 Here).

• ExplainLikeI’m5: Explain complex topics. Helps you create a Mind Map on complex topics (🔗 Here).

• AI Metaphor.ai: An AI Metaphor generator (🔗 Here).

Other AI marketing news with an impact on Content Marketing, Search, and AI

• Memos: Open AI Execs reject Elon Musk’s claims (🔗 Here).

• Mistral, the French LLM, makes waves with deals across Tech giants including Microsoft, and IBM(🔗 Here).

• Gen Z prefers to research brands on social media over Search Engines (🔗 Here).

• Anthropic launches Claude 3, the next generation of Claude (🔗 Here).

🧩 Here are 3 ways I can help you

✅ Content strategy: I can help you transform your website into a content hub, your best bet to both rank in Search and get discovered in Chat.

👉 Let’s schedule a call!

✅ Community: If you’re a woman working in marketing willing to rethink your job through the lens of AI, consider joining my community: Women 💜 AI Marketing Community, a place designed to bring together women working at the intersection of artificial intelligence and marketing. We are now 27 from both Europe and The US. Tons of learning. And X10 more fun!

👉 Apply to join us!

✅ Workshop: Train your marketing team leadership team to AI and its impact on Marketing: “Introduction to AI marketing” and “How to optimize your content strategy for the future of Search”.

👉 Let’s talk about it!

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