👋 Hello

A special note for you!

After 18 months of tracking AI's marketing influence, this newsletter is evolving to specialize in AI's impact on content marketing, content strategy, search, and SEO. Here is why I’m making this shift:

• AI is changing everything: The AI revolution is transforming marketing at lightning speed. To provide the best insights, I need to specialize.

• I'm adapting to the evolution of marketing: Next-gen content strategy demands both creativity AND data-driven insights. Content marketing can no longer rely solely on the creativity or talent of former journalists or writers. Today, data analysis, search optimization, understanding chat trends, and leveraging AI tools are essential for any effective content strategy.

• You asked for it! Your enthusiasm for my past content on AI, search, and content strategy was clear – obviously, this is what you want more of.

• I'm passionate about this: I love exploring how generative AI (re)shapes content marketing, content strategy, search, and chat. This focus lets me combine my skills with what I find most exciting.

Welcome to The AI Content Strategist’s newsletter!

Thanks for being a part of this journey with me!

🧩 Karine.

If you’ve been forwarded this newsletter, you can subscribe here 👇👇👇

What you will find in this newsletter

• 🔊 AI news on my radar: My weekly roundup of AI developments shaping content strategy, search, chat, and SEO. I'll connect the dots to spark insights for your content approach.

• 💎 AI Content strategy “how-to” gem: My picks of the best how-to blog posts, LinkedIn discussions, and other content from leading SEOs, marketers, and content experts.

• 📚 AI Content strategy insights & resources: A thought-provoking stat, research finding, or quote to deepen your understanding of the field.

• 🛠️ The AI Content Strategist Toolkit: My curated selection of AI tools and GPTs to power your content strategy from idea to execution.

• 📍Bookmark this: More noteworthy AI news – still relevant to content, but slightly broader in scope.

Reading time: 10 min.

My selection of AI news impacting content strategy, search, and AI

• Google has expanded its partnership with Reddit (🔗 Here).

• Google introduced a new state-of-the-art open model, Gemma (🔗 Here), and on the same day, Google One AI Premium which is Gemini accessing Google Docs, Sheets, and more (🔗 Here).

• Perplexity partners with Vercel, opening AI Search to developer Apps (🔗 Here).

• Perplexity (again) just developed its podcast. Daily episodes with deep dives into tech, science, and culture, all drawn from their “Discover” feed and created in partnership with ElevenLabs’ voices. Brilliant! (🔗 Here).

• Arc Search, the new iPhone App combining browser, search, and AI (🔗 Here) is getting better bookmark and search results, thanks to AI (🔗 Here).

• Open AI is working on a web search product, partly powered by Microsoft Bing (🔗 Here).

• Brave Leo, the AI browser assistant now features Mixtral for improved performance (🔗 Here).

• Gemini-powered chat comes to Google Ads (🔗 Here).

• The power of Google AI comes into the new Samsung Galaxy (🔗 Here).

• Another BIG Google update happening …? (🔗 Here).

• Google SGE testing and development is ongoing, and growing (🔗 Here).

• Google is making changes to its Google Assistant (🔗 Here).

🧩 The missing piece

👀 My 2 cents

🔮 What does that mean for us, AI content strategists?

SEO and content strategy tips & insights from Top Experts

• AI Search Engines: In 2023, you had 6 types of AI search engines you wanted to integrate into your content strategy (🔗 Here). Now you have 23 (🔗 Here).

  ^{From Roger Monti & Chuck Price.}

• Backlinks: “Internal Google documents revealed during their antitrust trial show how Google relies heavily on user signals to evaluate content quality.” Yes! Links and clicks are still what Google is all about (🔗 Here)

  ^{From Barry Adams.}

• Backlinks (again): The 20 types of backlinks that (still) matter the most (🔗 Here). And a nice survey about their diversity (🔗 Here).

  ^{From Jenny Romanchuk & Aleyda Solis.}

• Blog Traffic: How to prepare your marketing team for the paradigm shift in non-organic blog traffic? A great post to use smartly for the shift towards communities (🔗 Here).

  ^{From Alton Zenon III.}

• Quality Content: When is a content good enough to go live and bring results? To get your answer, create your content MVP! (🔗 Here).

  ^{From Erika Varangouli.}

• SEO Tools: 28 SEO tools to use every day. My top 3 are on that list too (🔗 Here).

  ^{From Zoe Ashbridge.}  

• Topical authority: what is it, why is it crucial, and how to measure it? This post is an absolute must-read (🔗 Here).

  ^{From Ethan Smith.}

• YouTube SEO: An awesome 70+ step checklist for YouTube SEO (🔗 Here).

  ^{From Lazarina Stoy.}

• Marketing Personas: Top 8 prompts to build your marketing personas (🔗 Here).

  ^{From Andy Crestodina.}

• Keywords strategy with Reddit: Reddit ranks for everything now. So if you need keywords for your blog content strategy, this tweet will show you how to steal them from Reddit (🔗 Here).

  ^{From Keval Shah.}

Recently published research paper, industry benchmark, or helpful guide

📊 The research 

Cyrus Shepard, who works part-time as an SEO and part-time as a Google quality rater, examined 50 sites that either lost or gained significant organic traffic across Google updates between August and December 2023. The selected site saw traffic changes ranging from -67% to +5,595% over this period.

Sources 👉 Winning & Losing Big Google Updates: 50 sites case study (🔗 Here).

📈 The Chart & Stat

71,03% of Perplexity’s traffic is Direct AND 12,18% of clicks are sent to Google…

I'm fascinated by Perplexity.ai's meteoric rise! Back in March 2023, I recognized its unique blend of search and chat capabilities. Naturally, I was curious: where were they getting their traffic, and where were they directing it?

Sources 👉 SemRush - Traffic stats for January 2024 [Excerpt].

📝 The quote

Sources 👉 Excerpt from top 10 SEO quotes (🔗 Here)

Tools and GPTs you can use for your content strategy

Tops GPTs - To help you build your topic cluster

• SEO Topical Map Maker You just mention your main niche topic and language and it provides you with a table of 30 subtopics. +1000 conversations 4.6* ratings (🔗 Here).

  ^{By Julian Goldie.}

Tops AI Tools

• Zenfetch: Terrific to help you document your content strategy. Zenfetch helps you leverage all the information you’ve saved including articles, PDFs, and YouTube videos (🔗 Here).

• ReadPilot The perfect tool to wrap up your Topic Clusters… Read Pilot analyzes online articles and generates Q&A cards for you (🔗 Here).

• PlayPhraseMe: Help you find video clips using quotes from movies and TVs. Awesome to fill your content from very unique short video clips and make it differentiative (🔗 Here).

• Tedsmrzr: One of my favorites. Convert TED Talks into short summaries (🔗 Here).

• Voc.ai: A SaaS platform that utilizes AI to provide global customer insights, and product research and revolutionize customer service. Works with all types of reviews but especially with Amazon’s reviews. They also have launched their own GPT (🔗 Here).

Other AI marketing news with an impact on Content Marketing, Search, and AI

• Google uses AI to detect fake online reviews faster (🔗 Here).

• Us Patent Office: AI is all well and good but only humans can patent things (🔗 Here).

• U.S. Justice Department hires first Chief Artificial Intelligence Officer (🔗 Here).

• Amazon announces Rufus, a new generative AI-powered conversational shopping experience (🔗 Here).

• Google explained what went wrong With Gemini's AI Image Generation (🔗 Here).

• Jason Spero, VP, Global Business at Google, speaks at the IAB Annual Leadership Meeting 2024 about reimagining marketing in the age of AI (🔗 Here).

Here are 3 ways I can help you

✅ Content strategy: I can help you transform your website into a content hub, your best bet to both rank in Search and get discovered in Chat.

👉 Let’s schedule a call!

✅ Community: If you’re a woman working in marketing willing to rethink your job through the lens of AI, consider joining my community: Women 💜 AI Marketing Community, a place designed to bring together women working at the intersection of artificial intelligence and marketing. We are now 27 from both Europe and The US. Tons of learning. And X10 more fun!

👉 Apply to join us!

✅ Workshop: Train your marketing team leadership team to AI and its impact on Marketing: “Introduction to AI marketing” and “How to optimize your content strategy for the future of Search”.

👉 Let’s talk about it!

If you’ve been forwarded this newsletter, you can subscribe here 👇👇👇